Mobile payment comply with the demand of consumers to pay, at the same time of rapid development, has gradually changed people’s traditional consumption habits. Samsung Pay
listed for one year, the great achievements. Samsung has announced that it will put the business development of the service to the three countries, Russia, Malaysia and
Thailand that samsung mobile payment services to upgrade at the same time, make its in another step towards global position.
Samsung Pay online this year, accelerate the pace of international expansion is very obvious. Add new push the business of Thailand and Malaysia, Russia, Samsung Pay at the
end of 2016 will expand to 10 countries around the world, to bring global consumers more extensive, convenient and safe payment.
Samsung Pay layout of globalization to speed up the business development and increase of The Three Kingdoms
In many mobile payment options, Samsung Pay the obvious advantage. In addition to paid by the Home button up sliding screen can bring up the interface, choose to use to Pay
bank card, then put the phone card slot area near the POS machine or NFC reader area for a few seconds to complete the payment, with the convenience of Samsung Pay also has
advantage on the applicable scope. Samsung Pay besides support NFC flash Pay way, also supports the MST (magnetic signal secure transport) technology, the application of this
technology can make handset in traditional POS machines can easily complete the payment, the merchants are no specialized upgrade can normal payment.
In addition, Samsung Pay support Pay treasure to sweep code payment function in China is also a major bright spot, meet the needs of more and more Chinese consumers. Because
Pay treasure application itself, compared with Samsung Pay out alipay qr code interface speed faster, and need not connected to the Internet, making it have more domestic
support of users. Believe it is because of Samsung to in-depth study of the local consumer spending habits, to promote its combination with Pay treasure, let Samsung can Pay
this convenient payment eclecticism, around in the development of globalization is more adapt to the needs of the consumers.
From the point of view, since launched a year ago, Samsung Pay support of Banks is becoming more and more comprehensive. Its close cooperation with China unionpay, the
industrial and commercial bank of China, bank of China, China construction bank, bank of communications, citic bank and other major Banks and a number of support. In the
United States, it also supports more than 500 Banks and credit unions, debit and credit CARDS in the United States for more than 85% of market share. It reflects with broad,
safety, convenient for the principle of Samsung Pay has received recognition more users, and make it in the mobile payment market with fierce competition to obtain a unique
advantage.
In the current mobile payment market, in addition to samsung, apple, Google also launched similar competitive products. But as Samsung Pay landscape development, global
cooperation to further deepen, functional service and the experience of continuous updates, the service in the global mobile payment market will be more attractive.
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移动支付顺应消费者的支付需求，在飞速发展的同时，已经逐渐改变了人们传统的消费习惯。Samsung Pay上市一年来，就取得了不俗的成绩。日前，三星宣布将会把该服务的业务拓展到俄罗斯、马来
西亚和泰国三个国家，这使三星的移动支付服务功能升级的同时，使其在全球布局上又向前迈进了一步。
Samsung Pay上线的这一年，加速国际扩张的步伐非常明显。加上新推业务的泰国、俄罗斯和马来西亚，Samsung Pay在2016年末将拓展至全球10个国家，给全球更多消费者带去了广泛、便捷、安
全的支付方式。
Samsung Pay全球化布局加快 业务拓展又增三国
在众多移动支付方式的选择中，Samsung Pay的优势比较明显。除了由Home键向上滑动屏幕即可调出支付界面，选择好用来支付的银行卡后，再把手机靠近POS机的刷卡槽区或者NFC阅读器区域几秒
钟就能完成支付的便捷性外，Samsung Pay在适用广度上也颇具优势。Samsung Pay除了支持NFC闪付方式外，还支持MST(磁信号安全传输)技术，这项技术的应用可以使手机在传统POS机上也能轻松完成
支付，商户们无需专门升级也能正常收款了。
此外，Samsung Pay在中国支持的支付宝扫码支付功能也是一大亮点，满足了更多中国消费者的需求。因为相比支付宝应用本身，用Samsung Pay调出支付宝二维码界面的速度还要更快，而且不用
联网，这让其获得了更多国内用户的支持。相信正是由于三星对本地消费者消费习惯的深入研究，才促进它与支付宝的强强联合，让Samsung Pay这种便捷的支付方式能博采众长，在全球化的发展中更
适应各地消费者的需求。
从数据上来看，自一年前上线以来，Samsung Pay支持的银行也越来越全面。它与中国银联密切合作，受到了中国工商银行、中国银行、中国建设银行、交通银行、中信银行等多家主要银行的支持
。在美国它也支持500多家银行和信用合作社，占美国借记卡和信用卡市场85%以上的份额。这其实反映出以广泛、安全、便捷为原则的Samsung Pay得到了更多用户的认可，并使其在激烈竞争的移动支
付市场中获得了独特的优势。
在当前移动支付市场，除了三星外，苹果、谷歌也都推出有类似竞争产品。但随着Samsung Pay版图不断拓展、全球合作进一步深化、功能服务及体验的持续更新升级，该服务在全球移动支付市场
中将更具吸引力。
